Episode 1: What is SEO?
About the Host
Hi, I’m Marvin. I’m the host of SEO For Beginners. Since you’ll be seeing and hearing a lot from me, I might as well tell you a little bit about my SEO background. I ran an SEO agency in Chicago for 10 years where we worked with some of the biggest brands in the world. I spent years perfecting my business, and my agency became so successful that it was acquired in late 2014. Today, I’m the CEO of a few startups including popular SEO tools like MySiteAuditor and OptimizeMySite. These tools are used by thousands of SEO professionals around the world, in 20 different languages.
Now that you have a little more faith in me and my knowledge of SEO, let’s get started. Since this is SEO for Beginners. We’ll start by breaking down what SEO is; just so we’re all on the same page.
What is SEO?
S.E.O. is an acronym that stands for Search Engine Optimization. To put it simply, SEO really just is optimizing your website for search engines. In other words, SEO is the process of tweaking and improving a website so it will rank higher in major search engines like Google, Yahoo, and Bing.
Google Versus other Search Engines
Speaking of different search engines, I’ll actually be referring to Google most of the time because Google has by far the most market share out of any other search engine. According to a comScore study in 2014, Google has 67% of the US search engine market share; and in Europe it has over 90%. However, many SEO pros know that Google actually has much higher search engine market share. Many of us SEO experts know the market share in the US is much closer to 90%, based on the analytical data we collect. But some things, like overall traffic to a search engine, get mixed in with how many people are actually searching in search engines. That’s why when it comes to actual searches performed, I think Google has closer to 90% market share in the US.
Now let’s talk about Organic SEO, because you’re going to hear that term a lot. You actually may hear the term “organic” search results or “natural” search results. Both refer to the search results that are not paid for in search engines. You can distinguish organic search results from paid because paid results are usually on the very top of the search results or along the right-hand side. Search engines usually label or color paid results to help separate them from organic search results.
The organic search results run along the left-hand side of the page. They are called “organic” because any web page can rank there, as long as the content is the most relevant and popular. In fact, Google collects over 200 signals, or pieces of information, from your site when determining where and how to rank it in search results; and that’s why optimization is so important. You need to make sure that Google can easily crawl, correctly understand, and properly index every page of your site.
So, your next questions should be, “How do I properly optimize my website for search engines so it will rank higher?” That’s a great question, and we’re going to answer that question throughout SEO for Beginners.