Episode 4: Website Optimization
By now, you should have listened, watched or read the landing page optimization part of the SEO for Beginners Guide. If you haven’t, make sure you do, right after this episode. Website optimization is a little different than landing page optimization, and I think it’s important to separate them during your SEO strategy. Website optimization is the process of tweaking or improving the global SEO components of a website, so search engines can easily crawl, fully understand, and correctly index your entire site. Whereas landing page optimization is more focusing on the optimization of a specific page on your website.
So, that being said, optimizing your website for search engines is fairly simple. Again, you’re just making sure Google and other search engines can easily crawl, understand and properly index your site. This will allow them to easily connect you with your target audience.
Below, I’ve included a list of basic key areas throughout your site that you should make sure are properly optimized for search engines. Those areas include but are not limited to:
- Set a preferred domain.
- Include a favicon.
- Renew your domain for at least 3 years.
- Old domains can perform much better.
- Include a sitemap.xml, so search engines can easily find all of the pages on your site.
- Include a sitemap.html so people can easily find all the pages on your site.
- Include a robots.txt file.
I want to emphasize that it’s very important to separate website optimization and landing page optimization. It will help you to start focusing on how SEO actually works. Unless your site needs major work, hopefully website optimization won’t take you long to complete. That way you can spend more time on landing page optimization and content marketing.