Episode 5: Mobile SEO
Before I start discussing mobile SEO, you should note three interesting statistics that will help you to understand how important mobile SEO is.
- In December of 2014, internet access through mobile phones officially surpassed desktop internet access (comScore).
- According to Google’s analysis 48% of mobile internet access begins with search.
- Finally, according to StatCounter in 2014, Google has about 83% of US mobile search market share.
These important stats show that accessing the internet through mobile phones to search for information, services, or products is growing exponentially. In other words, mobile SEO must be a part of a good SEO strategy.
Google’s Mobile-Friendly Update
In mid 2015, Google released an update to their search ranking algorithm that favors mobile-friendly web pages in mobile search results. In other words, a mobile-friendly web page, landing page or blog article will rank higher in Google’s mobile search results. Note, that I did not say “website”. A mobile landing page can rank high in mobile search results, even if the rest of the pages on that site are not mobile-friendly. Of course, it would be great if your entire site was mobile-friendly, but what’s more important is the landing page you’re trying to optimize.
So, if you’re working on a website that isn’t mobile-friendly, you should dig through your analytics and see which pages or sections of the site get the most mobile traffic. Maybe it’s just your blog, or just your home page. Well, instead of re-doing the entire site, you can just update those specific pages to be mobile-friendly.
- Mobile-friendly web pages should have large text that is easy to read without zooming.
- Make sure people don’t have to scroll horizontally to see your content on a mobile device.
- Make sure links aren’t too close to each other, making it hard for users to click the right link.
- Get rid of all flash on your site, especially on mobile-friendly pages.
- Mobile users should not have to pinch or zoom-in to see content on a mobile-friendly page.
- Add a viewport meta tag to tell browsers how to view the web page.
- Triple check redirects to mobile URLs.
- Mobile-friendly pages must load quickly. Check them here.
- Check to see if your page has a mobile-friendly label in mobile search results.
By now you should be convinced of how important mobile SEO is. So, at the very least, make sure your website has a responsive design, and you shouldn’t have any issues. Good luck.